Kabuto
Noodles.
When
Kabuto Noodles wanted a Tai Chi expert, for their latest campaign,
they came to London Tai Chi Instructors. As they said in their press
release:
“The
upmarket instant noodle maker Kabuto Noodles, is helping beat the January blues by showing stressed
out workers how to alleviate worries and anxieties in less than five
minutes. Kabuto Noodles’ very own Tai Chi expert has taken to the
streets to demonstrate that utilising the five minutes in which it
takes to prepare a pot of Kabuto Noodles, to practice a brief moment
of Tai Chi relaxation can have positive effects* for wellbeing
throughout the year.
As
part of a week long series coinciding with Blue Monday on the
20th January, Kabuto Noodles will share daily Tai Chi
instructional videos across its social media channels promoting ‘The
Kabuto Way’. The Kabuto Tai Chi expert will cover moves such as
‘Embrace the Tiger and Return to Mountain’ and ‘Single Whip’.
Kabuto Noodles is also running a competition throughout the week to
put the public’s Tai Chi skills to the test asking people to submit
videos of their Tai Chi moves across all social channels tagging
#TheKabutoWay. The winner, announced on Friday 24th January, will win
an exclusive Tai Chi session for them at the location of their
choice.”
Fiona
Anderson, Tai Chi expert commented:
“Tai
Chi is an age-old tradition of the east that more and more people are
adopting into their lifestyle to manage stress and anxiety. Short
bursts are great to focus the mind, and easy for anyone to do
anywhere. Working with Kabuto has been a great opportunity to raise
awareness of the benefits of Tai Chi and the positive effects just
five minutes can have on your wellbeing. The reaction from people we
visited was fantastic, just popping into their place of work to
demonstrate the Tai Chi moves showed them how easy it is to take five
minutes of peace for themselves.”
Crispin
Busk, founder of Kabuto Noodles, commented:
“The
Tai Chi sessions with the public have had an awesome response,
meditation is an effective way for busy workers to take time out for
themselves and help survive a demanding month. Also, some people are
tempted to eat Kabuto Noodles before they’re ready, so this is a
great way to show a bit of patience & demonstrate how to
perfectly prepare our noodles, ‘The Kabuto Way’”
You
can find pictures from the photo shoot here and the daily videos on
some of the other pages.